A new performance coaching standard

Vitality for
Executive Coaches

Help your clients build a physiology to support a demanding career and take life to the next level.

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The problem you face

They dominate the boardroom and crash by 3pm

Your clients are CEOs, founders, and partners, performing at the top of their careers while their bodies fall behind.

  • An executive sitting through a boardroom meeting, distracted

    Focus fogs in the meetings that matter

    Clarity comes and goes, and it goes when the stakes are highest. One panel shows whether that's stress load, nutrient status, or blood sugar swings they can't feel.

  • An executive slumped at her desk late in the day

    Energy craters every afternoon

    Strong until lunch, then running on caffeine and effort. One panel separates a fuelling problem from a metabolic one, so the fix targets the driver instead of the symptom.

  • An executive checking his watch while travelling through an airport

    A full night's sleep that doesn't count

    Long flights, hotel rooms, and deadline pressure, and they still wake up unrecovered. One panel reads the physiological sleep load, which is the part a tracker can't see.

  • A woman taking a work call in the gym

    The weight won't move on four hours a week

    The training's consistent, the diet's tight, and the body isn't responding. One panel names what's blocking it, so you stop spending their limited training time on guesswork.

They've optimized work, now they want more

They want it all: win at work, show up for the family, get fit, and keep growing.

Vitality for your practice

Find their constraints, remove them,
unlock performance

Vitality bloodwork interpretation finds what's capping high-performing executives: metabolic stress dulling focus, sleep disruption draining energy, cognitive stress blocking recovery.

11 performance areas

  • Oxygen Delivery
  • Low Energy Availability
  • Metabolic Efficiency
  • Training Stress
  • Cognitive Support
  • Sleep Disruption
  • Muscle Damage
  • Hydration
  • Injury Risk
  • Bone Resilience
  • Gut Inflammation

10 functional systems

  • Cardiometabolic
  • Inflammation
  • Hydration
  • Liver & Muscle
  • Vitamins & Minerals
  • Thyroid & Energy
  • Iron Status
  • Immunity & Proteins
  • Hormone Profile
  • Fatty Acids

Constraints define
a personalized protocol

This isn't a generic AI reading your clients' labs. It's a system built on published science and decades of applied expertise in human performance.

5000+

Studies curated for quality and relevance. Every recommendation grounded in research maintained by our scientific partners.

  • Nutritional direction

    Dietary direction mapped to your individual constraints.

  • Supplement protocol

    Dosages, timing, and form to support key opportunities.

  • Training guidance

    High-level modalities and targets aligned to your physiology.

  • Behavioral factors

    Behavioral interventions that compound your protocol results.

Vitality helps you deliver
complete client performance

Vitality is a platform built to help you accelerate client results. Unlock the insight and programming to drive sharper thinking, lasting energy, and a physiology that keeps pace with real life.

  • Performance
    Bloodwork
    100+ biomarkers analyzed
    through a performance framework, not clinical ranges.
  • Constraint-Based
    Analysis
    Your physiology interpreted as a
    system with a clear priority,
    narrative, and direction.
  • Performance
    Protocol
    A targeted 13-week protocol across training, nutrition, lifestyle, and supplementation.
  • Vitality
    Score
    One number that captures your
    readiness to perform at peak potential.
  • WEARABLE
    Integration
    Baselining and trend tracking to measure improvement across each Vitality cycle.

From the scientists who set the standard to your coaching practice

Vitality reads physiology the way elite performance scientists do: in systems and clusters, not one marker at a time. That’s the difference between “your labs are normal” and knowing exactly what’s holding a client back.

Dan Garner
Dan Garner
Sports nutritionist and bloodwork specialist with 75+ professional athletes across 13 sports, including Super Bowl champions, UFC title winners, Olympic medalists, and MLB MVPs. His interpretive frameworks are the backbone of Vitality's constraint identification and protocol architecture.
Dr. Andy Galpin
Dr. Andy Galpin
Ph.D. in Human Bioenergetics. 100+ peer-reviewed publications. Performance consultant to elite athletes across the UFC, NFL, MLB, NBA, PGA, Olympics, and Special Forces. His research on muscle adaptation and exercise physiology is the foundation of every Vitality interpretation.
Dr. Tommy Wood
Dr. Tommy Wood
Medical degree from Oxford. Ph.D. in Neuroscience from Oslo. Head scientist for motorsport at Hintsa Performance, overseeing performance programs for Formula 1 drivers. His research on brain health and metabolic function shapes Vitality's cognitive and metabolic performance models.
An executive standing outside a glass office building

Case study

The panel thatfound the fog

Sharp at 9am, foggy by 2, and nothing he tried moved it. One panel found cognitive support and metabolic function both flagging. Now he runs the company on real energy.

Real life situation

Sharp at 9am. Foggy by 2.He runs the company on caffeine and willpower.

Typical approach

Supplements, sleep tracker, cold plunge.Nothing moves.

The new way

So you run himthrough Vitality,And stop guessing.

Beyond blood testing → performance interpretation

One performance panelReads his systems togetherAnd points at his constraints

The constraint

Cognitive support andmetabolic function,Both flagging. Neither obvious.

Performance protocol

You deliver the protocol.Now he runs the company with real energy.

Book your onboarding call

Slide 1 of 7: Case study

How it works

From panel, to protocol,
to proof

  1. Step 1

    Run a panel

    Standard for a constraint-based protocol, Elite for the deepest analysis, or Upload to interpret labs your client already has.

    The Vitality standard biomarker panel selection screen
  2. Step 2

    Get the read

    Every marker read across 20 models, cross-referenced in clusters, constraints ranked by impact.

    The biomarkers and functional areas heatmap in the Vitality platform
  3. Step 3

    Deliver the protocol

    Each constraint comes with a protocol dosed to its severity. Targeted, not a generic stack.

    A client's protocol targets and supplement plan in the Vitality platform
  4. Step 4

    Prove it worked

    Follow-up on lived results and retest to put them on the page while tailoring the next block.

    The Vitality coach client roster showing scores and constraints

Report cards create questions
constraints create direction

Typical platforms

Biomarker report card

  • Clinical disease and longevity ranges
  • Binary flags: in range or out of range
  • Longevity and disease-prevention
  • AI-generated, no published methodology
  • Results and protocol are a list, not a hierarchy
  • Scattered biomarker protocols
Vitality

The Vitality difference

  • Performance-specific thresholds
  • Interpreted using goals and context
  • Mental and physical performance
  • Models built by published scientists
  • Results clearly prioritize systemic constraints
  • Protocols for systemic constraints

Define your client offer

Package it, price it,
build your margin

Bundle the panel into your high-touch engagement as the diagnostic that helps drive premium pricing, then retest at 13 weeks to prove the ROI in their energy, focus, and output.

Download the offer guide (PDF)Book your onboarding call

From Vitality coaches

  • We coach mind and body optimization, the whole person, not just their physique.

    Makenna & Jacob (Levin/Scarpone)
    End Game Performance

  • I can give much deeper insights on health, performance and longevity than a basic fitness service. This positions my service as a premium service while catering to the health conscious client who still wants to keep performance at top of mind.

    Ishan Hewavitharana
    Vitality coach

  • Helps me identify the actual factual data that matters in terms of physiology.

    Julian Garcia
    Vitality coach

  • VitalityBlueprint keeps me both informed of critical connections between biomarkers and equips me to create results because the guesswork has gone. It is my partner in science, equipping me with precision so I get to show up and bring the art to my coaching.

    Jenny Allan
    Vitality coach

  • It's all in one service, the scheduling, the blood draw, the payment, the interpretation, the client management, the plan building, retest, plan building upon lab history, context, education, everything and I think the best is it saves me a lot of time and mental bandwidth on all of those aspects.

    Antonio Rocha
    Vitality coach

  • Vitality gives me a clear understanding of what is happening with my clients under the hood and gives me more tangible ways to fix problems.

    Alvey Thompson Jr
    Vitality coach

  • Access to high level and novel blood marker interpretation that I cannot get anywhere else.

    Estelle du Plooy
    Clinical and Performance Nutritionist, Rational Health

  • Helps me to optimize what actually matters.

    Dr. Bradley Brunner
    Functional Medicine Practitioner

  • Clear, concise, actionable plan to improve your health.

    Jacob Ricketts
    BARD Materials

Straight talk

We're built for your scope. Vitality produces the interpretation and the protocol. You program around it, which is the part you're best at. The output is performance information and never crosses any medical lines. A physician orders all labs and follows up on any critical results separately.

A physical is built to rule out disease. Vitality reads for what's capping focus, energy, and recovery. Your client can be cleared and still be constrained, and only one of those tells you what to do next.

One draw is the only thing you need from them. The interpretation and the protocol come to you, so their side of the work is a single appointment.

Longevity is downstream of performance. Vitality measures what's constraining your client now and gives you something to change, rather than a score to admire. Clear what's in the way today and the long game follows.

Bring Vitality
into your practice

Book a short onboarding call to get set up. From there you'll kick off a guided onboarding that ends with your offer built out and a complimentary panel to test drive the platform.
  • individual
    Popular

    Add Vitality seamlessly to your practice with fully-managed bloodwork, interpretation, and programming.

    Included:
    Access for 1 coach user
    Included:
    Manage unlimited clients
    Included:
    Exclusive discounts on all client plans
    Included:
    End-to-end guidance across bloodwork, analysis, and programming
    Included:
    Wearable and biometric tracking
    Included:
    Unlimited historical results storage
    Included:
    Customizable reports or client access
    Included:
    Dedicated support accessible within the platform
    Not included:
    Organizational admin access
    Not included:
    Custom platform branding and configuration
    Not included:
    Custom data and workflow integrations
    Just for
    $49/month
    Get started
  • Organization

    Implement Vitality within your organization with access for multiple staff, coaches, and administrators.

    Included:
    Access for up to 10 coach users
    Included:
    Manage unlimited clients
    Included:
    Exclusive discounts on all client plans
    Included:
    End-to-end guidance across bloodwork, analysis, and programming
    Included:
    Wearable and biometric tracking
    Included:
    Unlimited historical results storage
    Included:
    Customizable reports or client access
    Included:
    Dedicated support accessible within the platform
    Included:
    Organizational admin access
    Not included:
    Custom platform branding and configuration
    Not included:
    Custom data and workflow integrations
    Just for
    $199/month
    Get started
  • enterprise

    Add Vitality to your programs at any scale with advanced customization, and unlimited coach or staff access.

    Included:
    Unlimited coach users
    Included:
    Manage unlimited clients
    Included:
    Exclusive discounts on all client plans
    Included:
    End-to-end guidance across bloodwork, analysis, and programming
    Included:
    Biometric and performance metric tracking
    Included:
    Unlimited historical results storage
    Included:
    Customizable reports or client access
    Included:
    Dedicated support accessible within the platform
    Included:
    Custom platform branding and configuration
    Included:
    Custom data and workflow integrations
    Talk to sales
    Get started

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